Data Consulting
Strategic. Practical. Built for the real world.
With over 15 years working across data science, product analytics, and media, I help teams use data more proactively, not just reactively.
Whether you need a strategic partner, a pair of expert hands, or someone who can bridge the gap between data and non-technical stakeholders, I bring a combination of technical rigour and clear communication that's rare to find in one person
Services
Data Strategy & Advisory
Helping organisations identify what data they have, what they're missing, and how to use it to make better decisions. I specialise in making data accessible and actionable for teams that aren't traditionally "data-first."
Data Analysis & Insights
From exploratory analysis to structured reporting and dashboards, I translate raw data into clear narratives that support decision-making. Particularly strong in media, product, and social contexts.
Experimentation & A/B Testing
I've managed end-to-end experimentation programmes at scale — from test design and implementation through to analysis and stakeholder communication. If your team is running tests but not learning from them, I can help fix that.
Freelance & Embedded Roles
Available for contract engagements, embedded team roles, and project-based work. I integrate quickly, communicate clearly, and deliver independently.
Featured Projects
Turning travel data into headlines
Skyscanner | Data journalism & analysis
Global events change how people travel. The story is in the data — if you know where to look. I found it, framed it, and got it in front of the world's media. The findings landed in major international publications and on the C-suite conference circuit.
Python · Databricks · causal analysis · data journalism · media storytelling
Building the data infrastructure of the future
Skyscanner | AI, workflow design & data governance
Great data work isn't just about the insight, it's about making sure the right people can access it, trust it, and act on it. I'm currently building an AI-powered prompt library to accelerate storytelling workflows and make data more accessible across technical and non-technical teams alike. Alongside this, I've partnered with senior leaders to design and implement a top-down data governance strategy ensuring that as the function scales, everything stays accurate, reproducible, and built to last.
ThoughSpot · Prompt engineering · AI implementation · workflow design · data governance · change enablement
Data storytelling under pressure
Zilch | Risk modelling & executive communications
A complex payment network migration. High stakes, tight timelines, nervous stakeholders. I turned dense financial and operational complexity into clear, confident narratives that kept decision-makers informed and external confidence intact.
Risk modelling · Snowflake · executive communications · financial analytics · data storytelling
Fast-scaling businesses need to test fast, and trust what they learn. I rebuilt Zilch's experimentation framework, then used it to ground the launch of new products in robust data and defensible metrics. Less guesswork. More conviction.
A/B testing · experimentation design · product analytics · go-to-market strategy
Improved experimentation engine
Zilch | Product analytics, A/B testing & go-to-market
Finding signal in marketplace noise
Bark.com | Commercial analytics & insight
Marketplaces generate enormous data and enormous noise. I restructured the analytics model, applied machine learning to surface what actually mattered, and turned behavioural insight into commercial strategy. The kind of work that makes leadership say "why didn't we do this sooner."
Machine learning · segmentation · marketplace analytics · forecasting
A data strategy built to last
Zoopla | Data strategy & commercialisation
Short-term data fixes don't compound. Long-term data strategy does. I partnered with Zoopla's C-suite to build a three-year roadmap focused on commercialisation, partnerships, and new revenue translating platform data into opportunities the business could actually act on.
Data strategy · commercialisation · revenue modelling · stakeholder engagement